5 Ways to Get Clients to Call You—Even in the Off-Season
The off-season can feel like tumbleweeds rolling through your inbox, but fear not! With a few strategic moves, you can keep the phone ringing all year round. Here are five ways to ensure your business stays top-of-mind, even when customers are thinking more about hibernating than hiring.
1. Offer Off-Season Perks and Limited-Time Deals
Everyone loves a bargain—especially when it’s unexpected. Offering flash sales or bundled packages during quieter months can spark interest and motivate customers to take action. For instance, landscapers could offer winter prep packages or early spring discounts to get clients thinking ahead. Time-limited offers create urgency and help you avoid a ghost town of inquiries.
"Tip: Promote these offers via social media and email newsletters to build anticipation and maintain engagement."
2. Follow Up Like a Pro (Without Being Annoying)
Think your leads are ignoring you? It’s not personal—they probably just got distracted. In fact, studies show that most leads require several touchpoints before taking action. Use friendly, non-intrusive follow-ups to keep them engaged. Automate part of the process with tools that remind you (and them) about the next step, or better yet, offer a nudge through humor.
"Example: 'Hey, remember us? We’re still here, and so is that exclusive winter deal we mentioned!' A bit of charm goes a long way."
3. Retarget Visitors with Precision Ads
Website visitors are like window shoppers—they’re interested, but not always ready to commit. Retargeting ads allow you to reconnect with them, gently reminding them about your services. Tools like Google and Facebook can target these warm leads, increasing the likelihood they’ll come back. Consider retargeting visitors with a special message, like:
"‘We saw you checking us out—ready to seal the deal?’"
This playful approach taps into curiosity and keeps your brand top of mind when they’re ready to make a decision.
4. Build a Referral Army
Word-of-mouth marketing isn’t just for grandmothers recommending their favorite coffee shop—it works for service businesses too. Create a simple referral program offering discounts or small incentives to customers who send new clients your way. Happy clients become your best marketers, and incentivizing them helps fill your off-season gaps.
"Pro tip: Make it easy for customers to refer you. Provide a sharable link or code they can pass along to friends."
5. Stay Active Online—Yes, Even When It’s Slow
The worst thing you can do during the off-season? Disappear. Keep your brand alive on social media with seasonal content and updates. Think beyond promotions—post tips, stories, or fun polls to engage your audience. Seasonal humor can also go a long way. If you’re a landscaper, try something like:
"‘Wondering what your lawn thinks about all that snow? We’ve got some ideas—spring isn’t as far away as it seems!’"
Staying connected keeps your audience engaged, and when they need your services again, they’ll know exactly where to find you.
Why This Works
Marketing during the off-season isn’t just about survival—it’s about staying relevant and making it easy for customers to reach you when they need your services most. The right combination of outreach, deals, and automated systems ensures your business thrives year-round.
Ready to stop chasing leads and let them come to you?
Book a free strategy call today, and we’ll show you exactly how to build a system that keeps the calls rolling in—even during the slowest months.